Two weeks ago, Utah-based Stampin’ Up! CEO and co-founder Shelli Gardner stood in the center of a well-lit stage in Orlando, Florida. She’s broken news to their independent demonstrators many times during the company’s 27-year history, but this announcement was different.

Millionaire CEO Steps down to serve mission

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This speech wasn’t about finances, compensations or product rollouts. For the company with revenues in the millions — as in, hundreds of millions — plus 450 employees and more than 40,000 demonstrators in 10 countries, this announcement was about something much more valuable.

With 1,600 in the audience and thousands more watching online, most of whom are not members of their faith, Gardner revealed that she and her husband, Sterling, are stepping down from the company to step up to a full-time mission for The Church of Jesus Christ of Latter-day Saints.

They’ve been called to…

Read the full story at Deseret News.