There are nearly seven million Mormons in America. This is the number the Mormons themselves use. It’s not huge. Seven million is barely 2 percent of the country’s population. It is the number of people who subscribe to Better Homes and Gardens magazine. London boasts seven million people. So does San Francisco. It’s a million more people than live in the state of Washington; a million less than in the state of Virginia. It’s so few, it’s the same number as were watching the January 24, 2012, Republican debate.
Yet in the first decade or so of the new millennium, some members of the American media discovered the Mormons and began covering them as though the Latter-day Saints had just landed from Mars. It was as though Utah was about to invade the rest of the country. It was all because of politics and pop culture, of course. Mitt Romney and John Huntsman were in pursuit of the White House. Glenn Beck was among the nation’s most controversial news commentators. Stephenie Meyer had written the astonishingly popular Twilight series about vampires. Matt Stone and Trey Parker had created the edgy South Park cartoon series—which included a much- discussed episode about Mormons—and then went on to create the blatantly blasphemous and Saint-bashing Broadway play The Book of Mormon. It has become one of the most successful productions in American theater history.